Author name: Shahar Bador

As the use of online advertising continues to grow, we are seeing new technologies that their main goal is to improve the ad experience for viewers and advertisers. In this article we will focus two of the most common ad insertion technologies, CSAI (or Client-Side Ad Insertion) and SSAI (or Server-Side Ad Insertion). CSAI and …

SSAI vs CSAI: Understanding the Difference Read More »

Did you know that almost every ad you see nowadays is made to target one specific person: YOU! Programmatic advertising is a way to connect advertisers to publishers in order to target the viewer based on information about them, all in a matter of milliseconds! Using Programmatic advertising, advertisers buy ad space in real-time through …

Programmatic Advertising: Your Ultimate Starter Kit Read More »