Read
Our story
With over a decade in developing monetization technologies for the digital and mobile advertising spaces, in 2020 we founded Added (formerly known as Opery), an ad serving platform that brings the full benefits of both these worlds, into the Connected TV domain.
We designed Added to help publishers, broadcasters, marketers, and ad-exchanges unleash the endless targeting opportunities offered by CTV, and deliver relevant, impactful advertising to each and every viewer.
Our mission is to drive the monetization of CTV advertising by continuously adding features and capabilities to our ad-server. Our goal is to maximize publisher’s inventory value, allow marketers to prioritize quality over quantity, and let viewers enjoy advertising that is relevant to them.
Added’s ad-serving platform is integrated in hundreds of DSP, SSP, and Publisher sites worldwide.
+200
Partners
+250
Countries
+100
Integrations
Read
Our DNA
Innovation
We make sure to remain ahead of the game offering innovative tools to maximize the potential of CTV advertising. Our clients gain a competitive advantage in the programmatic advertising marketplace combined with direct advertising deals, to increase overall yields.
Commitment
Our clients are our partners and we are committed to deliver them tools to efficiently manage their advertising, and maximize profitability. We are committed to keep our ecosystem up-to-date with the latest trends and capabilities to scale up efficiently, with minimum errors, and to provide unparalleled services at all times.
Simplicity
Our platform was carefully designed with the customer in mind. Keeping a simple, seamless user experience is what guides us in the system’s interface, the analysis of data, and reporting. We believe that it is our responsibility to distill and serve information that allows our customers to make business-based decisions.
Read
Our DNA
Innovation
We make sure to remain ahead of the game offering innovative tools to maximize the potential of CTV advertising. Our clients gain a competitive advantage in the programmatic advertising marketplace combined with direct advertising deals, to increase overall yields.
Commitment
Our clients are our partners and we are committed to deliver them tools to efficiently manage their advertising, and maximize profitability. We are committed to keep our ecosystem up-to-date with the latest trends and capabilities to scale up efficiently, with minimum errors, and to provide unparalleled services at all times.
Simplicity
Our platform was carefully designed with the customer in mind. Keeping a simple, seamless user experience is what guides us in the system’s interface, the analysis of data, and reporting. We believe that it is our responsibility to distill and serve information that allows our customers to make business-based decisions.
Meet
Our team
Shai Finezilber
CEO & CO-FOUNDER
Tal Melenboim
CTO & CO-FOUNDER
Nitsan Cohen
COO