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CTV LINGO
The advertisers spend per every 1,000 impressions.
Ad campaigns that are priced per click and conversion, in a PPC pricing module.
The amount of airtime a publisher has set for running ads.
When the highest bidder pays his bid price.
The combination of ad markers and personalized ad created from VAST, stitched together for content. streaming.
The integration of ads into publishers content, at the same bitrate, frame rate and audio level as the underlying stream, providing a seamless stream for the viewer.
A dynamic online advertising platform, where publishers place their unsold ad inventory in the marketplace and ad agencies and advertisers run RTB on this inventory.
Dissecting and collecting data to allow an increase in ad delivery.
The amount of times an ad request is sent to the server per second.
The number of times a site or app sends a request for ads to be displayed.
The number of times an ad request was responded to.
When the highest bidder pays the bid-price of the second bidder + 1 cent. For example, if the highest bid was $14 and the second bid was $10, the winning bidder will pay $10.01, not $14.
Defined specification released by the Interactive Advertising Bureau (IAB), that sets a standard for communication requirements between ad servers and video players in order to present video ads.
The technology used by publishers, advertisers, ad networks, and ad agencies, to manage and show online advertising content to individual users on CTV, websites and mobile.
Software that allows advertisers buy advertising inventory with the help of automation.
Software that allows advertisers buy advertising inventory with the help of automation.
Invalid traffic, usually referred to generating impressions using computer bots instead of humans. When fraud is detected, the system manipulates the delivery of ad content and blocks it from being served to targeted users.
The advertisement shown to the viewer. can consist of image, video, audio, etc.
The number of times an ad appears on a site or app.
Calculated as (Impression/ad requests * 100) – the number of ad impressions (ads displayed) out of the total number of ad requests (ads requested).
When publishers offer inventory to multiple ad exchanges at the same time. An efficient method with higher potential revenue, however it causes a short delay in the publishers ad serving as bids are attained from SSPs and ad exchanges.
A number of ads placed together simultaneously and then played back to back (like a commercial break).
Automatic auction based on programmatic advertising, that awards the highest bidder the right to purchase individual ad impressions on sites, apps, and games.
Software that allows publishers to offer their available inventory to ad exchanges and demand side platforms (DSPs).
A smart TV that has an internal internet connection and media platform which allows streaming of apps and video. agencies and advertisers run RTB on this inventory.
Includes several types of ad formats that publishers can choose from: outstream video ads, instream video ads, in-banner video ads, interstitial video ads, and sponsored ads.
Software platforms where demand and supply sides interact to optimize their advertising. ads, in-banner video ads, interstitial video ads, and sponsored ads.