Press Release Regarding the New Partnership Between and IAB

Added.TV, Tel Aviv, 20th February 2023 – Added.TV, an ad serving platform specially designed for publishers, broadcasters, marketers, and ad-exchanges, announced today their partnership with the Interactive Advertising Bureau (IAB) in the United States.

The IAB is a trade association that represents the digital advertising industry, providing standards, guidelines, and best practices for advertisers, agencies, and publishers.

As part of the partnership, Added.TV will collaborate with IAB on a range of initiatives including research, standards development, events, and education. Added.TV will also contribute to IAB’s working groups and councils, providing insights and expertise in video advertising technology.

Shai Finezilber, Added’s CEO says: “This partnership will enable us to work closely with other industry leaders to establish best practices and drive innovation in video advertising, ultimately benefiting our customers and the industry as a whole.