New Partnership Between Added.TV and IAB: Official Press Release

Added.TV, a cutting-edge CTV-dedicated SSP revolutionizing the advertising industry, is thrilled to announce its groundbreaking partnership with the Interactive Advertising Bureau (IAB) in the United States. This marks a significant milestone for Added.TV and the digital advertising industry at large.

As the foremost trade association representing the digital advertising industry, the IAB sets the gold standard for standards, guidelines, and best practices for advertisers, agencies, and publishers. This partnership will provide Added.TV with an unparalleled opportunity to collaborate with the IAB on a range of groundbreaking initiatives, including research, standards development, events, and education.

Furthermore, Added.TV will contribute to IAB’s working groups and councils, providing cutting-edge insights and unparalleled expertise in video advertising technology. This partnership will enable Added.TV to work closely with other industry leaders, establish best practices, and drive innovation in video advertising, ultimately delivering unparalleled benefits to our valued customers and the entire industry.

Shai Finezilber, Added.TV’s visionary CEO expressed his excitement at this meaningful partnership: We are thrilled to partner with the IAB and work alongside other industry leaders to establish the new gold standard in video advertising. Our collaboration with the IAB will pave the way for innovative solutions and cutting-edge best practices, ultimately improving the industry.