Documentation2

Dashboard – Your Control Panel

Our dashboard is a powerful tool that provides you with a comprehensive overview of your advertising performance. The following are some of the key features and functionalities of our dashboard:

Revenue

This field displays your total revenue generated from advertising campaigns. You can see the real-time revenue numbers and compare it with the numbers from yesterday, the past week, or any specific date you choose.

Cost The cost field shows you the expenses incurred for running the advertising campaigns. This includes the cost of advertisements, campaigns, and other expenses. With this field, you can monitor your cost and make informed decisions to optimize your advertising efforts. Requests The requests field displays the number of ad requests received by the ad server. This helps you understand the demand for your advertisements and make informed decisions on the type and frequency of advertisements to run. Opportunities This field displays the number of opportunities for ads to be displayed on a particular website or platform. You can use this information to gauge the potential reach of your advertisements and make informed decisions on the target audience and placement of advertisements. Impressions The impressions field displays the number of times advertisements have been displayed to users. This provides valuable insight into the effectiveness of your advertising campaigns and helps you make informed decisions on the type and frequency of advertisements to run. Fill Rate The fill rate field displays the percentage of ad requests that were fulfilled. This helps you understand the demand for your advertisements and the effectiveness of your ad server in fulfilling these requests. Revenue Graph The shoes revenue graph provides a visual representation of your revenue compared to yesterday. This helps you quickly identify any fluctuations in revenue and make informed decisions to optimize your advertising efforts. Tags This section displays your top 10 tags and the number of times each tag has been used. This helps you understand the popularity of your tags and make informed decisions on the type and frequency of advertisements to run. Channels The Channels section displays the top 10 channels that have generated the most revenue for you. You can use this information to optimize your advertising efforts and focus on the channels that have the highest potential for generating revenue. Top Advertisers The top advertisers section displays the top advertisers and the revenue generated by each advertiser. You can use this information to understand the effectiveness of your advertising campaigns and make informed decisions on the type and frequency of advertisements to run. Top SubPublishers The top SubPublishers section displays the SubPublishers that have generated the most revenue for you. You can use this information to understand the effectiveness of your advertising campaigns and make informed decisions on the type and frequency of advertisements to run. Live Chart The Live Chart section provides real-time data on your advertising performance. You can use this information to make informed decisions on the type and frequency of advertisements to run, and to optimize your advertising efforts in real-time. In conclusion, our dashboard is designed to provide you with comprehensive information and powerful tools to help you optimize your advertising efforts and increase your revenue. With the dashboard, you have all the information you need to make informed decisions, all in one place.

User Profile

When your account is created in the system, you can make changes from here.

You can Update/Logout of your profile from here.

Profile

Here you have to fill all the information in different sections related to your Company’s account.

Common:

Name: Company Name: Registered name of the User Company Address: Address of the company (Optional) Contact Number: Your number to reach out if required (Optional) Contact Expired: Contract expiry date (Optional) API Token: API Domain: A personal code that keeps copies of the data, this enables filtering, searching to use in order to retrieve their contact center’s information. Channel Domain: Add your domain name

Options:

Timezone: The timezone in which you want to get the Statistics or it will take UTC by system Request CPM: Add information Impression CPM (SSP): Add information Pixelate FTP Prebid: How to start using Pixelate IVT tool for Prebid. Add your FTP Prebid Login and Password information from Pixelate here. Postbid CPM: Add information Postbid %: 0 – Add information Check the box(es) that apply. You will see this below the “Postbid %”: ⬜ Check Postbid IVT All ⬜ Check Prebid IVT All ⬜ Block Prebid IVT ⬜ Delete Old Creatives

Sellers JSON:

Here you can add the seller JSON of partners when asked

General Contact:

Add the details of the person handling the account like Name, Position in Company, Phone number, Email Id

Billing Contact:

You have to add the details of the finance person handling the accounts.

Technical Contact:

Contact details of the person to help if any kind of technical issues.

Tag Parameters:

Click [+] to Add Tag Parameter Name.

You can add parameters according to your needs.
Some of the important tag parameters are mentioned below:

[WIDTH] width
[HEIGHT] height
[VIDEO_DURATION] video_duration
[VIDEO_ID] video_id
[APP_NAME] Name of App
[APP_BUNDLE_ID] App Bundle Id
[APP_CATEGORY] appCategory
[APP_STORE_URL] URL of
[USER_AGENT] User Agent
[IDFA] idfa
[IP_ADDRESS] IP Address
[LAT] Location Latitude
[LON] Location Longitude
[US_PRIVACY] us_privacy
[DNT] dnt
[GDPR] gdpr
[GDPR_CONSENT] gdpr_consent
[CACHEBUSTER] Cachebuster

Settings

Force Data Load

Sign out

By Clicking ‘sign out’ you will be logged out of your account.

Demand

⬜ TAGS
⬜ ADVERTISERS

To add a new demand tag, we need to first create/Add the Advertiser

ADVERTISERS

By clicking Advertiser, you will be able to quickly check the Advertisers and their data
with the help of below sections.

Filter: You can filter data for a specific partner by putting Id or Name or Login or Company
in the filter box.

UID: Unique Advertiser’s Id given by the System

Name: Advertiser name

Login:“***”

Company name:“***”

Report:This helps to quickly navigate the statistics of a
particular Advertiser by clicking the box

Tags: This gives the total number of tags that exist for a particular Advertiser

ManagementThis will help you to Edit/Update, Copy, Delete the Advertiser

Modified: Modified:

Creating New Advertiser

-You will be able to add a new Advertiser and their details by using the
+Add New button on the upper right corner.

Using below tabs you can fill all the necessary information about your Advertiser

Common:
This requires the basic details to add an Advertiser to the system.
Fill in the below details here about your Advertiser
Advertiser can check the reports using the Login/Password provided by you

Name:Advertiser’s Name
Login: Username for Advertiser
Password: Put a password for advertiser
Repeat: Repeat password to confirm
Company: Company Name
Address: Address of Advertiser’s company
Contact Number: Phone number/mobile number
Contact Expired: Expiration of agreement with Advertiser

General:
Fill in the details of the person looking after the account or you can say POC: Name,
Contact number, Email id

Billing: Contact details of Finance Person

Technical:Contact details of person to help for Technical issues

Click to save/update the changes

Updating an Advertiser
You can go to Advertiser>Management> Edit button of Advertiser to update an existing Advertiser

TAGS

By clicking on Tags,you will get an overview of all the tags present in the system with
Tag Id/Name/CPM/Apps (app BL or WL) /Advertiser/Environment/Channels
connected/Integration Type/Active (active or not) /Management (Mgmt) /Modified

Mgmt: It allows you to edit/Copy/Delete/Archive/Check report/Samples of the tag

Samples:
This button will help you to check sample responses/requests.
Click on this, it will open a sample window.
Fill the details according to your nee

Sample Requests-
Sample All RTBs
Sample Win RTBs
Sample Responses

-You can check the report for 1 to 100 samples.Click OK.
-It will take around 30 seconds and a Bell Icon will appear on the right upper side. Click on that. ou will get the desired sample report.
-Filters will enable you to look up a particular tag.
-You can filter the tags by using Tag Id, Tag Name, Advertiser,
Environment, CPM range, Integration type, Status (Allow/ Block/ Archived)
-You can filter a number of tags at a time by using their Ids separated by comma (,)

-You can also download all the tags present in the system by using download option (without the source url/endpoint for now)

Adding New Tag -Click button present in the right corner of the tags section to add new tags/EPs

Properties:

Name: “***”
Type: Tag based or OpenRTB or Prebid

Type 1: #Tag Based for Vast tags

Source: We have to put the Tag (source code) received from Advertiser here.
It will mostly be like the below format:

https://xxxxxxxx.com/?channel=xxxxxxxxx&publisher=xxxxxxx&width=[WIDTH]&height=[HEIGHT]
&appName=[APP_NAME]&appBundle=[APP_BUNDLE_ID]&appCategory=[APP_CATEGORY]&appURL=[APP_STORE_URL]
&country=[COUNTRY]&ua=[USER_AGENT]&idfa=[IDFA]&adid=[ADID]&ip=[IP_ADDRESS]&lat=[LAT]&lon=[LON]
&deviceId=[DEVICE_ID]&device_category=[DEVICE_CATEGORY]&device_model=[DEVICE_MODEL]&us_privacy=[
US_PRIVACY]&dnt=[DNT]&gdpr=[GDPR]&gdpr_consent=[GDPR_CONSENT]&cb=[CACHEBUSTER]

Replace Macro: It will automatically replace the tag as per Opery.
Required Macro: Here you can add the only macros you need.
Macro Info: Some times macro are not get changed ,you can change it manually using macros in Macro info

Below are some mandatory macros to be present in every tag.

WIDTH
HEIGHT
APP NAME
APP BUNDLE ID
APP CATEGORY
LATITUDE
LONGITUDE
CACHEBUSTER
IP ADDRESS
DNT
GDPR
GDPR CONSENT

Advertiser: Name of the Demand Partner
CPM (COST PER MILLI): This is the rate Advertiser pay for every 1000 impressions
– We have the option to keep different CPM rates for different Countries by clicking [+] button

– Country: Country Name
– CPM: What CPM you want for that Country as per advertiser

⬜ Active: Tick this button every time you are setting a new tag. This button will help your tags start working
⬜ Sensitive: If you have sensitive demand click this button
⬜ Direct Campaign: This button you have to check when your campaign is direct and you need traffic only from direct SSP
⬜ Priority: Checking this button will help you get the traffic on priority. This means traffic will come first to you and then to other tags
⬜ Check Prebid IVT:
⬜ Postbid:

Type 2: #Open RTB EPs

For EPs click the Open RTB button as most of the fields are the same as Vast Tags.
-You will see settings button just beside open RTB button
-Source field changes into Endpoint
-CPM field changes to Min bidfloor

Endpoint: Here you have to put the endpoints received from demand partner just like tags for Vast
Min Bidfloor: Minimum rate that is allowed to take part in Bidding

Settings for open RTB EPs

-Clicking the settings you will be able to go to new tab for RTB settings
-Fill in the details according to your needs or as advised by your demand partner
Basic:
Auction Type: The default auction type is Second Price.

First Price: The highest bidder wins the bid for the same price they bid with.
This means if you win the bid with $10, you will have to pay $10 .
Second Price: This means you will have to pay the Bid price which is opted by the partner at the second position to you.
For example: If you win the bid with the highest $10 but the
second position partner has opted for $9, you will have to pay $9.

Content Type:

Select banner for display traffic for below environments: IA, Desk, CTV video
Select video if we have video traffic and Demand for following: IA, Desk, CTV video
Select Audio if Add information
Profit margin (%): This is how much margin you want from Revenue
Timeout (msec): Time limit until when you can take part in bidding
Max Bitrate (Kbps): Add information
Max Duration (sec): Add information
Playback Method, Placement and Linearity: You can select from the list using dropdown button
Protocols: Check the box you want to select (By default the whole section will be selected)
⬜ VAST 1.0 ⬜ VAST 2.0 ⬜ VAST 3.0 ⬜ VAST 1.0 Wrapper ⬜ VAST 2.0 Wrapper
⬜ VAST 3.0 Wrapper ⬜ VAST 4.0 ⬜ VAST 4.0 Wrapper ⬜ DAAST 1.0 ⬜ DAAST 1.0 Wrapper
API Frameworks: Check the box you want to select
⬜VPAID 1.0 ⬜ VPAID 2.0 ⬜ MRAID-1 ⬜ ORMMA ⬜ MRAID-2 ⬜ MRAID-3 ⬜ Interstitial ⬜ GZIP Support

Advanced:
Login: Add information
Password: Add information

Limits:
This helps to limit the daily or hourly Adrequest and Impression as per your need

Targeting:

This is to filter the traffic of what the Advertiser needs from you
Set these targeting as specified by Advertiser for Geo, OS, Environment, Size
Use Targeting: Select targeting if any using the dropdown button
Application List: WL or BL of bundles (WL or BL you have to create first by going into the Applications in Targeting section).
You will see that list in the dropdown..
Countries: Include or exclude Countries
States: Include or exclude states as specified by the Advertiser
Zip Codes: Add information
Environment: Set environment Mobile/SmartTV/Desktop
TV devices: Add information
OS: Operating system
Sizes: Player size required by Advertiser
Hours: Here you can make the targeting for certain hours as per your need. For that time, traffic will go to the demand tag and then stops.

3rd Party Pixel:

After filling all the details, press OK button to save all the settings
You can see the new tag added to the system.

-Here you can see name, CPM, Apps, Adv, Env, Channels, R, D, S, Active, Mgms,
modified with drop down buttons. Here R, D and S stands for RTB integration, Direct
campaign, and Sensitive Demand resp.
-Now you need to connect supply channels for this Tag
-Click on the box below Channels
-Click [+ to other channels] button on right upper corner

-Notice that it is not filtered RTB because it is dynamic pricing
-Now you can select channels list
-If you want to add selected Channels, click on each channel you want to add
-or use tick sign box if you want to add all Channels

-Now click on [+include all ] to add them to the Tag
-Now press (Back) button beside Tag name and you can see the number of channels added in that tag
-Again press to get in the main Tags page
You can also check the report for a particular tag in the Tag page

-If you want to make changes like making it Active (Allow), Inactive (Block), Deleting,
Targeting or Archive a Tag or many Tags, you can do it by selecting them one at a time.
-Go to Tags > select tags using Checkbox and you will see below options reflecting on the top.
Click on the option you want to do.

Allow All: Select If some Tags are not active and you want to make them active.
Block All: Select If you want to make some active Tags Inactive.
Delete All: Select If you want to delete Tags from System
Targeting All: Select If you want to add some targeting like adding Geo or WL/BL/Env to one or more than one Tag at a time.
Archive All: It helps you to archive one or more than one Tag at a time.

Supply

⬜ Channels

⬜ SubPublishers (Supply Partner)

In order to add a new Channel, we need to first create/Add the SubPublisher
SubPublishers
By clicking SubPublisher, you will be able to see the SubPublishers and their data
with the help of below mentioned sections

Filter:
You can filter data for specific supply partners by putting an Id or Name or
Login or Company in the filter box.

UID:
Unique SubPublisher’s Id given by the System

Name:
SubPublisher Name

Login:“***”

Company name:“***”

Reports:
This helps to quickly navigate the statistics of a particular Supply Partner by clicking the box

Channels:
This gives the total number of Channels that exist for a particular SubPublisher

Management:
This will help you to Edit/Update, Copy, Delete the SubPublisher

Modified:
Tell us when the data was last updated

Creating New SubPublisher

-Here you will get +Add New button on the upper right corner
-You will be able to add new SubPublisher and their details here

Login: Fill in the details of New Supply Partner here
Name: “***”
Login/Password: This we can share with publishers to login and check the stats
Company: “***”
Address: “***”
Contact Number: “***”
Contact Expiry: “***”

Sellers JSON
Seller Type: “***”
Seller Name: “***”
Seller ID: “***”
⬜ Active / ⬜ Confidential: “***”

General: Here you can fill the details of related person or you can say POC

Billing: Contact details for Finance

Technical: Contact details for Technical support

After filling out all the details, press ‘OK’ to save all the settings.
You can then see the SubPublisher added to the system.

Channels

Go to SubPublisher -> Channels -> +Add New to create new channels

Properties:
Name: Name of channel which generally contains Supply partner name+Env+Integration+Rate+Date
CPM: Rate at which you will buy the traffic “+” Opery provides a special feature to add different CPM price based on Geo (Country)
Floor Price: Lowest price at which demands are able to buy your traffic
SubPublisher: Add supply partner name by clicking the drop down button
Description: If there is anything specified
Active: Tick the box to make the Channel active
Limits:
Daily limit: Here you can limit the Channel’s revenue by limiting daily impressions
Targeting:
This is what kind of traffic you need from the publisher
You can set the targeting here or send these directly to your Publisher along with the channels

Application Lists: WL or BL of bundles created
Countries: Include or exclude Countries
States: Include or exclude States from where you want the traffic
Zip Codes: Add information
Environments: Set Environment to Mobile/SmartTV/Desktop
TV devices: Add information
OS: Operating system
Sizes: Player size you need from Publishers
Hours: Add information

3rd Party Pixel:

After filling all the required details, press OK in the lower right to save all the settings-
[Cancel/Ok]

Now you can see the New Channel added with
ID,Name,CPM,Floor,Apps,SubPublisher,Env,Tags,Vast,Active Button,
Mgmt (with options to EDIT, COPY, DELETE, ARCHIVE,REPORT,SAMPLES)

Tags: -This button shows you [0] after creating the Tag. Now you can add here demands by
clicking it. -Click on the button below Tags > +More Tags > tick the Checkboxes which you want
to add or the top Checkbox to select all tags. If no tags show up, clear the filters
above and then tags will appear.

Now you can see total tags selected in the top middle and then click on +Include All
button to add all of them.

Press BACK button, here you can see all the added Tags
-Here you will see all the tags connected to that particular Channel.
-You can disconnect some tags if you want using (-) Minus sign.
-Edit the tags from here using the ‘edit’ button.
-Check with some Samples using (Ad) button

Again press BACK to go to main page for Channels
Now refresh and you can see the Total number of demand tags added to that Channel in the (Tags) Box

Vast:
-Click on the button in the VAST row (Share button) to get the Supply Tag. This tag is
shared with the Supply Partner as Supply Tag

Mgmt:
-Gives the options to EDIT,COPY,DELETE,ARCHIVE,REPORT,SAMPLES

Modified:
-Here you will be able to see when the data has been modified
-If you want to make changes like making Active (Allow), Inactive (Block), Deleting,
Targeting or Archive a channel or many Channels, you can do it by selecting them at a time.
-Go to Channels> select Channels using Checkbox and you will see below options reflecting on the Top.
Click on the option you want to do.

Allow All: Select If some Channels are not active and you want to make them active.
Block All: Select If you want to make some active Channels Inactive.
Delete All: Select If you want to delete Channels from System
*Make sure to ask your supply partner to deactivate those channels from their end
otherwise it will be deleted from your end but
traffic will still be coming and all going to Error.
Targeting All: Select If you want to add some targeting like adding Geo or WL/BL to one or more than one channel at a time.
Archive All: It helps you to archive one or more than one channel at a time.

Targeting

-Here you will get the targeting options for Applications (Adding White List/Black List)
, Targeting, 3rd Party Pixel, IP Blacklist

Applications

Go to Applications >You now see the Application Lists> +Add New >New Application List>Give Name >OK
Now you can see the Application list created
Now click on Applications Box to add the list
In the list, you can add Applications (App List/Bundle List), Channels, and Tags.

Now you can add list using both Upload or Add new button
Click on UPLOAD button

You will see below options to upload files in the form of CSV, JSON or you
can add list in CSV text box by simply adding app/bundle names and separate
each app/bundle with a comma

Press OK to save

+ ‘Add New’ option will open the below window to add Name, Bundle and check the
box if it is Blacklist. We give the same name to both the Name and Bundle Fields.

We have option to download the existing lists using Download button

Now you can add the Channels/Tags where you want to add the Application lists by
clicking on the respective boxes

Targetings

Here you can add and save Targeting like WL/BL/Country/Environment/OS
and others and use this in many tags

Name: Name of Targeting.
For ex- if it is a Whitelist name, write it as xyz_WL. For Blacklist, write as xyz_BL.

Application Lists: WL or BL of bundles
Countries: Include or exclude Countries
States: Include or exclude States as specified by the Advertiser
Environment: Set environment Mobile/SmartTV/Desktop
TV devices: Add information
OS: Operating system
Sizes: Player size required by Advertiser
Hours: Add information

Below we can see the WL bundles, all are Allowed.

Below we can see the first 4 bundles which are not allowed means these are blacklisted (BL)

Save this setting and whenever you need the exact same targeting (Application List :Test List2,Env:SmartTV
and Countries:Australia,OS: iOS) you can just click on “Use Targeting” as “Test_Targeting” all the fields
will be added automatically.

3rd Party Pixel

You can add the information for 3rd Party Pixel here as provided by the Demand Partner including Name,
Event, Environment, Percent, Source, Replace Macro/Macro Info, Active. See image below for more info.

IP Blacklist

You can upload or Add New IP list here

Report

Create Report
1. Name the Report using the ‘edit’ button
2. Click on Settings on the top left to add the Parameters
3. Using the Dropdown button select the:

Dimensions
Metrics
Filters: it use to limitations to Dimension and Metrics
Sort: Used to sort the report with Revenue,Cost,Fill, Request, Opportunities, Impressions in ascending or descending order
Limit
Run
Save

download the Report Now run the report as it will give you the results

Sometimes when the Report is large you will get a message as shown below and you will get a notification just before your Username.

Clicking on Bell Icon you will be able to see and Download the report